There is nothing funny about being a fan of AW.
What is funny is you quoting 24 dollars a cell when they are 19.75 direct from AW.
More seriously... AW has been around a long time and for a long time was one of the few reliable sources of good quality protected cells. AW remains one of the few reliable sources of a wide variety of cells ranging from quality Japanese made 18650's to IMR cells in various formats to LiFePO4 to unprotected cells in 16 and 18mm.
I've continued to buy from AW because I'm thankful that we've had a supplier willing to go the distance to support high end flashlight users. He carries a broad product line. If I "overpay" a few dollars to be honest I really don't care.
There is more competition these days in higher quality protected cells. Just a couple years ago you had AW, and the newcomer Redilast, and very little else. Back then if you wanted something less expensive you travelled far down the ladder some distance to Trustfire (which seemed to morph into DisTrustFire), and far down the scale a whole bunch you found various other HouseFire cell marketers. These days there is more choice when it comes to 18650 Panasonic based protected cells. Probably this will drive prices down overall; hopefully this won't drive selection down.
Good points.
In just the last few months, we've had EagleTacs (which I bought 2 of last month), Orbtronics and now KeepPower. Throw in International-Outdoors and you've got 4 new players who's cells test out well according to HKJ.
The big question will be whether they bump up their prices, as Orbtronics did on Thursday (after HKJ's reivew hit this site), or whether AW, CalliesKustom and Redilast come back down a little bit to be more competitive.
For protected 18650 users, these are good times.
FWIW, I picked up 2 Pannie NCR 3100 unprotected cells from Orbtronics on Tuesday and they arrived today. For $19 delivered, they charged up to 4.19v on my WP2 II charger a few hours ago and I can't complain.
Chris