quinlag
Newly Enlightened
- Joined
- Sep 21, 2017
- Messages
- 42
Once coffee is roasted and sealed in a container, it'll hold its flavor for a couple weeks, then it begins to fade into a generic bitter roasted taste. That's why most store-shelf coffee tastes roughly similar, it's all beans that were roasted and ground months ago and have been waiting in the warehouse/on the shelf since, and why you pay a premium for fresh roast coffee that was roasted a day or two ago and still has its full flavor.
I don't see anything on Blue Mountain's website that says they're roasting immediately before shipment; if there were a picture of the bags that would tell you, because there would be a "roasted on" date (as opposed to a "best by" date.) It would appear that this is just store shelf grade coffee that they're charging you a hugely exorbitant price for. Store shelf coffee shouldn't be more than ~$10/lb, and (non-peaberry/Geisha) green coffee beans ~$7/lb.
That is very good info---Thank-you
Q