KDOG3
Flashlight Enthusiast
Anyone know if the new 320 lumen models are actually in stock by any retailer??? Hurricane Sandy is on its way!
Anyone know if the new 320 lumen models are actually in stock by any retailer??? Hurricane Sandy is on its way!
I get it from Hong Kong SF distributor, and they just received today.
The LED seems bigger than XP-G, anyone know what is it?
Sorry for the crappy picture, the footprint seem larger than XP-G R5.Now that's confused. I just can't tell it from this picture either.
Don't you own a light with the XP-G?
Wait.... is that true? Has Surefire been known to change the emitter used in a light without really saying anything? I've been eyeing maybe a tan or yellow g2x pro... but if the emitter is changing I'll wait for sure.
SureFire doesn't play the Emitter Game. For them, it's not about keeping up with the "latest & greatest." Not about blinding output as the absolute most critical part of their lights. So yes, SureFire does change emitters without making a whole song & dance about it. It's quietly done, and they move on.
They still don't specify which emitters they're using. Plus, not as though SureFire increases output on their models on an on-going or remotely regular basis.
It is hard to emphasize enough the value and importance of having
a really powerful light at your fingertips when searching for or confronting
a suspect in a low light environment. Having the "light
power" to quickly locate and evaluate a threat, while simultaneously
"blinding" anyone looking into your beam, can shift the odds dramatically
in your favor.
True, but a mass mail-out to all subscribers, plus a banner on their main website, is not a quietly done emitter swap. This is Surefire advertising the fact that the 6PX/G2X product lines have been upgraded, and that they are now again competitive with the value-for-money Chinese made lights that these lines were designed to compete with.
Hey, if that's what you want to believe in order to help you sleep at night, go ahead.
CPFers have never been SureFire's main customer base, never will be. Military contracts and law-enforcement are. The Chinese brands excel at bright and cheap. Apparently an easy trick to pull off. Yet, for some odd reason SureFire spends what is likely a ton of money on R&D. Why is that? Perhaps because blazing output at a cheap price-point with very little quality really isn't their main focus? Hmm . . . Watch out now, we're approaching Common Sense street. Veer off now if all you care about is blazing output in exchange for pennies.
I used to take that same approach. Bought a Solarforce L600 years ago. Perfect example of bright and cheap . . . and complete lack of quality. Among other things, it used shaped cork (yup, cork) as a vital piece of its internal construction. I used it at work. It gave out on me. Looked cheap, felt cheap, was cheap. Still, I liked its layout and wanted a high-quality version of it. Bought all the parts I needed to produce that version. SureFire M4 bezel and tailcap, Custom Leef body. (Though I could have simply bored out the stock SF M4 body.) Then simply get the right lamp from Lumens Factory to use with the 18650 cells. Yeah, you know what, quality does indeed make a huge difference.
However, if you want bright and cheap, plenty of Chinese brands out there that will happily give that to you. (Along with little else.) Very few of them are like Fenix, or Nitecore, or any of the established non-flavor-of-the-month brands from China. Very few will actually give you quality for your hard-earned money.
So what is behind this giant advertising campaign from SureFire, centering around brightness? Yes, this huge shift in company policy. Yes, I am being sarcastic. A handful of ads at most throughout the company's history and you genuinely believe that SureFire has completely abandoned it's core values and principles in exchange for brightness? In exchange for showing that they can compete with the cheap brands from China that play the ridiculous Emitter Game? Or that an old ad from the early years shows that SureFire's main focus has always been about brightness? I could toss up a bunch of magazine ads as well from just a few years ago that "prove" that ruggedness is the brands main focus.
Couple of ads about brightness and all of a sudden, SureFire cares about competing with the vast majority of brands from China that can pull off bright and cheap. More along the lines of increasing profits by catering a bit to their secondary market of private civilian purchases. Just as Peak doesn't make the vast majority of its profits from producing flashlights at all. Their flashlight-making division is a side venture for making a bit more profit. It could close down today, and the company would be fine. SureFire doesn't need to compete with companies who can only do bright and cheap. Have you seen their other divisions? The ones that cater to their core customer base?
Sometimes a company will put forth a bit of effort to cater to their secondary market. Or, to those customer that represent a smaller percentage of sales of their product. As long as a company doesn't alienate their core customer base, it's perfectly fine to do that. Why not get a few extra dollars at the end of the fiscal quarter? That doesn't mean that they abandon their core values. Doesn't mean that they've shifted their focus entirely. But once again, if you want to believe that a handful of SureFire ads, focusing on brightness, means that the company now cares mainly about competing with the Chinese brands that can only offer blazing output for pauper prices . . . Well, some folks to this day still believe that the Earth is flat. There's even an entire Society of them. You're free to believe what you like as well . . . Whatever helps you sleep at night.