A 1976 Pro-Lite ad.
This news release may be interesting - as published in the January, 1983 issue of Police Marksman.
STREAMLIGHT, INC. EXPANDS PRODUCT LINE WITH ACQUISITION OF KEL-LITE INDUSTRIES
NORRISTOWN, Pa. — Stream- light, Inc., an originator and a leading manufacturer of high intensity, heavy-duty, rechargeable portable lighting systems for a wide variety of professional, industrial and consumer uses, has acquired the design, manufacturing and assembly operations of Kel-Lite industries, Barstow, Cal., it was announced here today.
"The Kel-Lite acquisition now allows Streamlight to offer a broader choice of high performance, portable lighting with one of the most complete product lines available in the industry," said C. Bradford Penney, President.
"In particular, the Kel-Lite product line allows Streamlight to penetrate the consumer market and enhance its existing position in its traditional markets," he said.
Penney outlined additional benefits directly attributable to the Kel-Lite acquisition. He said the move would result in streamlined distribution and greater availability of both the Streamlight and Kel-Lite product lines.
"West coast customers can expect faster distribution of both product lines because of our purchase of the Kel-Lite 15,000 sq. ft. manufacturing facility in Barstow," Penney explained. "And, the acquisition will permit us to implement an aggressive national marketing strategy characterized by increased competitive pricing in all our markets."
He said that law enforcement, fire fighting and security will continue as three primary markets for the Streamlight and Kel-Lite product lines. Applications include professional patrol, search, surveillance, inspection, rescue, navigation and non-lethal defense. In addition, the company reports both product lines as having maintenance and inspection applications in a variety of markets including automotive, trucking, marine, utilities, military and government.
"The Kel-Lite product line will also allow us increased penetration into several consumer markets. The sporting goods field — including fishermen, boaters, hikers and campers — needs rugged, high performance, portable lighting at reasonable cost," Penney noted.
He added that home hardware applications make up another important market for the company.
Streamlight, Inc. has been manufacturing and marketing portable high intensity, rechargeable lighting products through its Norristown office for eight years. Kel-Lite Industries has produced a complete line of heavy-duty, non-rechargeable C and D cell flashlights for 12 years at its Barstow facility. Kel-Lite's existing work force will remain intact at the Barstow plant, with the addition of a Streamlight general manager, Penney noted.
Streamlight and Kel-lite products will now be designed and manufactured in both the Norristown, Pa., and Barstow, Cal., facilities. Corporate headquarters will remain in Norris- town.