Subjectively saying, I don't think a "Rolex" brand for anything can truly be established anymore. Sure, you have your "old guard" type brands per se that everyone knows of such as Mag-lite or Surefire. Now there are so many smaller niche companies creating outstanding products that can rival the quality of these lofty brands. You don't need a ton of capital or a massive factory anymore to produce things. In our illuminated world, a small machine shop making quality flashlights with an owner that cares about customer service can actually compete against the establishment. It would be interesting to have this conversation in 5-10 years to see how some of the talk about brands here are doing or how they are perceived.