Honestly the vibe I get from Rob is that he honestly believes he'll make things right for everyone once he gets his business profitable. The problem is that he doesn't have any business-management skill. The couple times I ordered lights from him, I had to remind him what I had ordered and when I had ordered it. He comes up with good designs, but he barely knows how to deliver and has no idea how to run a profitable business, and the most damning thing of all is he's deluded himself into thinking it's okay to screw people over as long as his intentions are good.
One of the last lessons teenagers learn, perhaps *the* lesson that separates teenagers from adults, is realizing that intentions don't matter once you've acted. Once you do whatever it is you've decided to do, if it goes badly, your intentions only affect the severity of your punishment, nothing more. Rob clearly has not learned that lesson yet.