Hmmm. Now that you mention it, I do remember that type. But not present in this, ahem, "low-end" torch.
The bulb had been jammed in so hard it deformed and physically sliced into the reflector.
Resolved to go all the way and use the tv-sitcom-promoted extraction-method meant to alleviate distress caused by intranasally inserted cocoa-puffs. (Yes. "Crush and blow.")
Crushed the bulb, tapped out the (+) contact, scraped out what remained, then squeezed and twisted the metal shell until it could be pulled out. The reflector flexed and creaked but did not break.
No new bulb - even the included one - would smoothly fit or sit straight in the reflector's back-channel. So decided why not "upgrade" this always-dim flashlight with an inexpensive - presumably longer lasting - 3V 30 lumen LED replacement which was available.
Gingerly poked around the metal "lip" of the bulb with a pick to keep it straight while also wedging it into place in the reflector, before wrestling a (+) contact spring (which acted like one of those outdoor-advertising waving inflatable "tube-men") into a position to actually meet the bulb's contact, rather than deflect into the (-) outer spring.
In the end, my mother thought the brighter whiter light was better.
(Next time, maybe I'll just buy a new one. Although my preliminary search here only found old threads or vintage restorations, someone must still make a simple flashlight with a sliding on-off power-switch for those who have trouble producing enough direct pressure for a typical button-switch.)
Just for fun pics attached: