I think pretty much the consensus is Energizer Lithiums for nonrechargeables, and Eneloops or other LSD brand for rechargeables. I personally use Eneloops for just about every non-remote control device in my house that takes AAs. Remotes don't care about efficiency, and regular alkaline batteries last a long time in those, so I don't want to waste the Eneloops in them. Flashlights, external recharge battery packs for my smartphone, etc... they get Eneloops.