The big split is: Fanned or fanless heatsink
A fanned LED lamp can get you stupendously high brightness in an attractively small package. I have a little 8cm cube with a slow fan and 24W of LED on it over my lettuce plants inside. The fanned heatsink feels the same as ambient temperature. Without the fan, it would need a heatsink about the size (And weight) of a full dinner plate. This would take the cost from $60 (LEDs + spare computer heatsink for free) to about $150, just due to the heatsink cost. However, with just one fan (And no thermal protection...yet), this lamp will destructively fail if the fan jams. A stray ladybug could damage this light. Multiple fans, thermal cutoff fuses, etc are nice to have. A driver that detects a Vf change would be the best way to measure the LED temperature, but that is complex customized behavior. High-intensity lighting, small/compact fixtures, and tech demos are best done with fanned heatsinks.
An unfanned heatsink is fairly simple. You get a great honkin' chunk of metal and stick LEDs to it. Relying on convection or stray breezes to distribute air, the heatsink has a higher temperature and is vulnerable to dust coating the heatsink over time. This works well for bar lights (A 2m / 6ft or longer metal bar, with LEDs along its length), large plates, and so on. Lower light density, more diffusion, softer shadows. Larger fixtures, more metal cost, and completely passive heat control.
If I were to try creating a line of LED fixtures for hobbyists, I would design around 12v power with standard computer fan sizes supported. I would include a thermal snap fuse that opens at 70C (Dangerously warm; burns skin within 5-10 seconds) in the center of the heatsink, a red LED in series with the fan (To indicate power consumed at the fan), and a hanging-pot balanced chain system with rail mounts on the heatsink face for 20mm stars. I'll have to see what is needed to modify computer heatsinks for this architecture. That's my thoughts!