A Magnesium Flouride (MgF2) coating will usually give off a purple reflection. BUT, multi-layer coatings can also give off a purple or blue reflection. I'm assuming it's MgF2, since this type of coating is fairly inexpensive.
The yellow/green tint indicates some sort of multi-layer coating.
As far as performance, the coatings will reduce reflections down to anywhere from 1.5 to 5%. Normal glass reflects somewhere around 5%.
Chris