It's difficult to design conventional luminaires with such concentrated power. We have an LED unit at work with about 50 1-watt LEDs in a hexagon. It's the same physical size as a 100-w Metal Halide fixture, but brighter with nicer light. No optics in a high-bay ceiling works well. But a few thumbnail-sized chips would require a better heatsink, be more painful without a diffuser, and so on.Do any of you guys know if Cree is going to come out with an led similar to a Luminus design? Meaning, is cree going to come out with a led with 1500+ lumens? A good example of this would be the sst90, puts out over 2250 lumens.