I like it.
There's plenty of 4AA hosts that hold the cells two wide, and they're very comfortable to carry. This wouldn't be much wider, and I'd love to see something like this with a modified McR38 or McR45 (or something of similar quality).
3x18650 in a triangular configuration is fine for occasional use, but I don't care for something that big if I'm going to carry/use it regularly.