WHS ^
Lumens for total light output (but don't ask for a conversion from candela or candlepower, that gets even more confusing).
Depending on beam pattern of course, for close up work you want a floody, even beam; to see further away you need a tight concentrated hot spot. The other thing to look at is the run-time graph - lots of (un-regulated) lights put out a lot of lumens initially, but quickly drop off in light output as the LED heats up and/or the battery voltage decreases.
If you want to comapare "throw" (light at a distance) then you need to measure lux (at a specified distance).