OK so I am a newbie here and I want to make clear that I am not Spamming, although I work for an LED company. I just want to bring my 2 cents with out discussing brands or vendors, just my experience from what we see in the market.
1. There are various kinds of quality of Dies and Encapsulations in the market
When you buy SMD LEDs in bulk, prices of chips may vary 300% between a cheap brand and an expensive brand. What makes that difference? The dye and the chip itself. All LEDs that are in the range of whites (2200K-7000K) or beyond, are in reality Blue LEDs under the dye. The dye is made of phosphor and usually each manufacturer has its own formulation to get the best CCT and CRI. I personally have seen many factories in china, and how they encapsulate. Some companies have a room with the encapsulation machine in an open environment (Not Clean) and other have Super Clean rooms (like in the Chip processor industry). Contamination plays a big part here.
For example: In the market directly from factories, you may get a 3528 Strip with 60 SMD LEDs /Meter in a price range of $4-$24 (Buying in Bulk) . Why such a difference? Good quality LEDs usually are backed by LM79 and LM80 Aging Reports where the lifetime of the LEDs has been tested and are suitable for long term installations.
2. ETL or UL Certification:
In order to pass UL or ETL certification for the strips, Only certain kinds of FPCs (Flexible printed circuits) and encapsulations are allowed.
Many cheap products have cheap FCB with very minimum copper tracks, therefore heating up the FPC and in turn heating up the LEDs. Also as seen in a picture above this post, some manufacturers use RGB FPC for single color LEDs instead of single track FPC. In order to get UL certified, which means that only safe and high quality LEDs and FPC have been used you have to to pay a minimum of $7K-$12K for the certification and a yearly fee to maintain it. This is very important when the product will be used in commercial applications. (Specially for insurance purposes in case of fire or hazards)
3. Misrepresenting information
Many cheap 5050 Strips from amazon vendors for example, claim to be TriChip (3 Dies inside each 5050 core) and then they are only single chip...
4. Binning:
Good quality strips usually have a +/- 100K Binning increments, which means that there could be a difference of just a 100K in all the chips (Makes it more difficult and expensive to do it this way), where as cheap strips have binning of 500K.
5. Color Consistency:
With Customers that buy 50 spools of warm white and then 7 months later they buy another 50 spools, they know that they will get exactly the same tone and Kelvins, where as with a cheap supplier, in a same shipment you will get a variety of tones and Kelvins. This is not a problem if you just install one, but in a big room with cove lighting, this is an issue.
6. Warranty:
Cheap strips have a max of 90 Day warranty. Why? (Do I need to explain?) It should be no brainier to offer 3 years.
7. 12V Vs 24V Strips .
Ofter 40W of strip its better to run a strip at 24V. Why? Half the current traveling inside the strip therefore less heat!
8. Over-driving bad quality chips:
You can buy very cheap and not bright encapsulations and overdrive them bu sing smaller Ohm resistors to perform like the big boys. Visually they are the same brightness as the premium ones but the phosphor decay is very fast (Less than 3 months.
Example: A 12W strip @ 12V uses 1 amp (According to ohms law) if you run that 12W strip at 24V you just need 0.5A.......
Now a few techniques to increase the lifetime of high power LED strips:
1. Install the in metal surfaces and if that is not available use aluminum strips glued to the surface for heat dissipation.
2. Install a PWM Dimmer, even if you dont plan to use it. PWM dimmers create a Pulse Wide Modulation on the current (Not the voltage) and depending on the frequency and amplitude of that modulation the LEDs will turn ON/Off very quickly thus making the the eye think its always on but n reality its only have the time....
3. Don't keep them on 24/7 if you don't need the light!
Just my 2 cents.
Manuel