yea, cree is brighter, but cree does not make deep reds.
there are 10w deep red leds made by led engin, very high quality stuff, they even make their own lenses for their leds. the leds are, however multi die, like mce or p7. there are lenses made for them the narrowest is 15*, i bought them along with leds, but i have not tried them yet to see how thin the beam is in reality.