The whole issue over SureFire showing off new things at SHOT Shows and either taking ages to release them, or never releasing them at all, is an issue I think CPF members are getting used to, but also SureFire are taking more seriously. Trade shows are about show-casing new things. What it comes down to is setting expectations and not over-promising or over-committing.
One way to characterise SureFire is that SureFire is a 'small company with big ideas'. SureFire has earned it's reputation as the leader in illumination tool invention, innovation, engineering and by doing what SureFire does - make the finest products for those putting themselves in harm's way.
From what I understand, the likes of Streamlight and Pelican, for example, are larger companies. I wouldn't be surprised if Fenix and Led Lenser are larger that SureFire too.