Statements like: "not educated" and "ignorant" consumers smack of an elitest arrogance that out shines any instrument of illumination, including the Sun.
People aren't uneducated, ignorant, or what ever else you care to call them just because they look for something very different in a light than you.
I'm sorry you misinterpreted me. My point, quite simply, is that the general American public knows (and cares) considerably less then the average CPFer on the subject of flashlights.
MagLite markets their product to regular people (99.9% of the population) that want exactly what they can deliver. A simple utility tool that will illuminate.
I have not yet found a person who doesn't appreciate a tool more effective in every way then the one it replaces. A flashlight superior in virtually every way will always win in a direct comparison. My point is that the public WOULD care about, say, 200 lummens vs. 40, or 2 hours of runtime vs. 20 - they simply haven't bothered learning about better tools, as they may not be aware of their existence or simply find the research not worth the effort. Maglight has made a business catering to people apathetic to the quality and usefulness of their flashlights, making them widely-used by the vast majority, who don't particularly care, and widely-disliked by the small minority that do care (AKA CPF).
Sadly, most people would prefer to save money for themselves rather then slighting benefiting the national as a whole. There are a few who are willing to pay the high markup for 'made in the usa', but if there is a clear choice between an inferior USA made product and a superior foreign made, people will generally make the decision to benefit themselves at a small cost to our economy. See "tragedy of the commons" for a more detailed argument.
*No BS USA Lifetime Warranty - check
A nice offer, but more valuable for products that break more often. I expect a flashlight not to break to the point that it requires repair; if it does, there is something very wrong with it. If the problem is even slightly widespread, I would not consider buying that light. The failure rate on lights is low, and many manufactures outside of the US, especially CPF dealers, will replace or repair lights at no cost besides shipping. DX is slightly tricky to get a refund out of due to the long shipping delay and language barrier, but it is entirely possible. This is somewhat negotiated by the far lower cost of DX lights.
*Very easy to obtain replacement parts - check
Again, this falls under the 'this should be reliable enough to not have to replace' part. Maglight supplies replacement bulbs, which are unessesary for LED lights; for almost any other part, you must request a replacement, just like any other foreign based company. Maglights replacement may arrive a bit faster then one shipped from HK, but there are many US dealers for non-maglights willing to send replacement parts quickly, no questions asked, with faster service and shipping then Maglight.
*Available for immediate on-site purchase 24/7/365 - check
Agreed. One of the biggest reasons Maglight has become so popular. A retail outlet provides a great place for an instant gratification buy. But some quality third party lights have been moving in alongside maglights in retail store, so this may not last forever. Additionally, the internet is rapidly becoming the commerce method of choice while outlet stores are facing dwindling sales, so more people are used to the order-then-wait-a-few-days drill - again driving sales of 3rd party products.
*Runs on simple alkalines available ANYWHERE - check
So does my K-106, and a whole host of 3rd party lights. Alkalines are an option, but so are the superior rechargeables. I have yet to find myself in a pinch requiring days of illumination that would require it. In the space and size of a single set of 4D batteries for a Maglight that would run for a day at most, the K-106 could host enough spare 14500s or even alkalines to run for weeks.
*Rugged, reliable, time tested & proven - check
See my previous statements. Newer, better designed lights have proven to be more rugged, more reliable, and proven just as effectively - there's only so many man-hours that can be put into using a flashlight with a low failure rate before it becomes statistically meaningless.
*Very reasonable cost - check
'Reasonable' is a relative term. Why pay $30 for a Maglight when a $13 light will do a much better job? There are many lights comparable to the Maglight that are undeniably superior.
MagLite doesn't manufacture or market to flashaholics. They never have, and they never will. Why? Because it's not their business model. MagLite controls their piece of the market because they give their customers what they want, not what you think people need.
As mentioned above, maglight is popular because most people don't bother learning about flashlights. They don't want to spend a few days researching an obscure flashlight that will fit their needs exactly. Maglight presents a 'one size fits all' option, and consumers simply aren't aware that there are far better choices out there. Regardless of the way you describe it, be it ignorant, uneducated, or uncaring, the average consumer knows very little about flashlights. Here on CPF, we are aware of the choices and what will suit us, and that realization has opened our eyes to the ways Maglights are inferior.
People aren't uneducated, ignorant, or what ever else you care to call them just because they look for something very different in a light than you.
I know this has been quoted before, but I want to touch on a different point. I very much doubt that any significant portion of Maglight purchasers have put effort into researching flashlights for their specific needs and picked Maglight based on an overall decision about cost, size, weight, durability, and other factors that they desire.
The hidden argument here seems to be about the products themselves; do you believe maglights generally inferior to similarly priced lights of other brands? If so, anyone purchasing them is buying them as a product of misinformation - a lack of awareness about better choices available. It's a simple, irrefutable conclusion; no argument necessary. If you do indeed believe that Maglights are generally superior to all other lights in their price range, then that is an entirely separate argument, and one that has room for debate. Judging by the general sentiment on CPF (as addressed in this topic) about Maglight, it would seem that many who have spent more time and effort them I researching have also come to the conclusion that maglight does not offer the best value for the average consumer.
If you think you can establish a better company and produce a better product, there's certainly no one standing in your way. After you put MagLite out of business, I'll even be one of your customers.
http://en.wikipedia.org/wiki/Ad_hominem
I don't see how my personal ability to produce a flashlight relates to this subject in any way. My point is that Maglight has become a successful company because of smart business decisions, not because of a superior flashlight. For those of us on CPF who have actively researched, their product is considered inferior - yet we are a small enough minority that Maglight can continue to rely on the average consumer who does not know better. This propagates a general dislike for Maglight on these forums, a dislike that appears to be the opinion of the majority.