Gotcha. And FWIW, I agree with both camps. On one end, if you are paying a lot of money (relative here, but rest assured it's a LOT LOT for me) for a light and the light is the flagship of the line, I'm going expect it to be a premium in all senses of the word.
Now on the other hand, for a piece of gear that is made to be a user, spartan looks are frequently the tradeoff. Especially with a rapidly growing company... with the teething pains associated with R&D there is only so much one can focus on.
Bottom line is, not much in the world of consumerism is worse than sitting with a pricey piece of gear in your hand and being bummed out because it doesn't live up to your expectations.
Companies like Strider, ARC, etc. not only produce high quality products, but also make sure that their customers are truly satisfied with their purchase really kick ***.