Actually, the center of the beam IS white... in both cases.
Nobody has come out and said it, but I have 4 luxeons, BB400/Q3, MM+Q3, LSH-P and LS1. Every luxeon... even the very white LSH-P and BB400/Q3L... have off color coronas. I am not sure that a pure white spot+corona even exists. I dont think it does (yet).
Now , the picture shows a white spot and a deep-purple corona. The second representation has a corona with WAY more tint than exists on any of my lights. I would still, though, call this particular LSH-P "white" because the spot shown IS white... as white as you can get!
And, speaking of off-color coronas, I have started liking a green tint-corona better than a blue/purple tint corona. Why? When outdoors at night, the green tint corona is a MUCH more natural color than the blue-tint corona. With green tint, grass and plants look normal. With a blue tint corona (or spot), the green looks blue-green.... everything looks like kentucky blue grass or one of those bluish fir trees (douglas fir or something). Its very unnatural.