Well, okay, I got my supposedly new version, but I really can't tell any difference between the two. Maybe I have actually bought the new version, too, last year, without realizing it and now that I asked the retailer, perhaps he didn't really know what he was selling. On the new packaging it read 13 lumens, on their site it reads 13 lumens, 2014 edition... the price now is a bit lower than before, the one I got today came in a blister package and the one I had before came in a box.... all.. signs for an old vs new version of E01, yet I don't see difference.... as someone above stated, the brightness should've looked twice more and even if not twice more, at least a bit more. It's true now it's still broad daylight, so I'll wait for tonight, but I tested them in a dark room, anyway. Weird.