Credit for moving forward? The guy in charge sat on his laurels for close to 40 years. And then often tried to sue all of his competitors out of business. A few of the lawsuits were legit. Many were beyond frivolous. Clearly the competition realized that they have to spend a great deal on attorney fees if they hoped to make a profit in this industry. It's only because of all the competitors who couldn't be sued out of existence that M@glite even bothered with upgrades just a couple of years ago.
I can't think of another company that has managed to sell the very same products, made exactly the same way, for almost 40 years while turning a profit. And, having owned more M@glites than any other brand of flashlight (except SureFire) I can honestly say that I found the M@glites I've owned over the years to be no where remotely as good as my first full-sized disposable flashlight. My orange 2D, GE model with a black plastic bezel lasted me far longer than any of my M@glites. 12 years of trouble-free service. And, the beam quality from its dimpled, plastic reflector, was considerably better than the various full-sized M@glites I've owned.
I even remember the night I bought that flashlight. I needed to inspect my car for damage from a small fender bender that was my fault earlier in the day. I stopped at the outskirts of my neighborhood, parked, and went to a late-night convenience store I remembered being nearby. Asked the clerk for the best flashlight they sold. He held up an orange GE model that he told me had served him well on a nightly basis. He then pointed to a barrel that was full of them. $1.99 without batteries. I bought one, bought a couple of D-cells, and headed back to my car to check the damage that night.
12 years later, I finally disposed of that disposable flashlight. 12 years . . . Not one of my M@glites came close to being as good, yes even quality-wise, as that $1.99 GE flashlight. Best two bucks I've ever spent in my life. 12 years of reliable service. Once again, none of my M@glites (past or present) were even remotely as good as that GE disposable I bought all those years ago.
But okay, I'll give M@glite credit for actually opening up their R&D department since sealing the doors and apparently bricking over them for almost 40 years.