One question that, surprisingly hasn't come up yet... does this phasing out also affect the Eneloop line of batteries? AA's and AAA's are also cylindrical, aren't they?
There's no confirmed phase out of any Panasonic/Sanyo batteries.
We're hearing this from a discount wholesaler. They probably are getting information from a commercial distributor. We don't know what Panasonic has actually told the distributor, but there is a limited amount of information on future plans they can tell distributors without first notifying shareholders, which would then make it public info. So we're hearing this 4th hand.
In fact, Panasonic's latest annual report says they plan to continue increasing battery production to remain the top global producer.
Given the scale of their business relationship with an industrial customer who plans to within the next year or two be using over 1 billion cells a year, I don't believe for one second that Panasonic is simply getting out of the cylindrical battery business. However, there's several things going on that could create such an impression:
1.) Rapidly growing battery demand means it is a lucrative market. That may mean some other company could seek to buy Panasonic's battery business from them. If the price their offering is high enough, Panasonic might be willing to sell for the cash to invest in other product sectors, rather than the one everybody already recognizes is growing. Technically this would mean Panasonic gets out of the business, but it also means their products remain in production, possibly under a new name. This wouldn't affect current supply.
2.) Heavy demand in the EV industry especially means some battery types are not easily available other than in industrial quantities.
3.) Small cylindrical cells are expected to be replaced in many applications in the long term by large prismatic cells. This is not happening yet, but some folks in the distribution chain may be prematurely assuming it's imminent.
4.) Manufacturers are trying to discourage the sale of unprotected cells to consumers, because there is some liability in doing so, and they don't want to get sued for somebody abusing a cell and burning their house down or having a flashlight blow up while holding it in their teeth and dying (which
happened with an off brand battery recently - EDIT - I may be incorrectly understanding this incident. See further posts).
#2 and #4 both fit what IlluminationDomination has reported, but neither indicates Panasonic is actually phasing out of either cylindrical lithium-ion batteries, or NiMH.