Without manhours (planning, foam mockups, implementation) involved, this light cost well over $1000CAD to put together. The lights, capsules, ballasts cost about $800 alone. The battery about $250. The carbon cloth about $200. Epoxy, wiring, relays, connectors, aluminium, switches, shipping, customs fees, duties, brokerage fees and let's not forget wasted material... it all adds up.
I do have news for you though and you may not realize it but it is only 6400 lumens total from a reflector based system spreading light everywhere... meaning that a projector equipped car easily outshines this system where they shine light.
That being said, it is still very bright when not being compared against car lights or in otherwise dark settings.
This system cannot be used on the road. It is very offensive in public. I've had random people threaten me with harm unless I turned the light off... you know, the same people who walk on bike only paths. One security guard drew her club and looked as if she were going to try to beat me off my bike.
All this in parks and public places where no cars were actually running.
It does come in handy when abusive power is necessary like in the seconds before actually being hit by cars turning left because they ignore my secondaries. I treat them like primary momentaries then.
With great power comes great responsibility and methinks the general populace is not ready, if only for the safety concerns alone. It rained a bit during a 24hr race and I was caught in it and was a bit ill at ease. Ask anyone about Gen3's and they'll tell you that they are not exactly waterproof. Splashproof at best.