It is true, they all fall right about the same wattage per lumen, within about 2 lumens/watt on newer lamps.
As Al or A00079 noted, for the most part as the lumen per watt goes up on these lamps the life of the lamp goes down. In other words if you overdrive the lamps they put out more lumens/watt, but burn out sooner. The Surge does overdrive the lamps quite a bit with fresh batteries, but then actually falls well below the Surefire range as the alkalines can't keep up with the load.