Re: Is Surefire just really smart to stay out of the "ultra bright" led battle?
I think SF is very smart in avoiding opening communication with CPF and I think is is unfortunate as well, for those with a reasonable interest as well as respect and understanding; minority that they may be.
I agree 100% that Surefire is wise to avoid
OPEN communications with CPF; and I suspect that there are those on CPF that they do communicate with.
I also know for sure that they are aware of CPF and grateful for the support of many on the forum, I was wowed by their generosity at the Shot Show in Florida last year; they treated CPF'rs that the knew and didn't know like absolute VIP's and shared a great amount of information regarding their companies direction and philosophy in the process.
I believe that they are wise for abstaining from open dialogue about their company because, unfortunately, there are too many people who believe that just because they are consumers that they should have an inordinate amount of influence on Surefire and access to the company; it just plain makes matters worse when non-consumers demand the same priveleges.
Regarding the question of whether or not they are smart to stay out of the "ultra bright" LED battle I say that they are but I also don't believe that they do. Let me clarify this a little:
I believe that they are smart to refrain from advertising LED's instead of their flashlights. Any manufacturer can pop a new LED into a flashlight and incur only a mild cost for doing this. Unless Surefire was able to cut an exclusive deal with Lumileds, Cree or Seoul, it would be pointless to say that their lights are better than company X's lights on the basis of the LED alone (or as the primary basis) because any other brand could match the grade of LED at any time. It is far better to say that all of the things around the LED, the durability of the package and the inovation of the package are the reason for their products superiority. Now, if they cut an exclusive deal with the manufacturer of the best LED, then that would change things a bit but even in this case, I would refrain from adversising about the bin of the LED used. I know for sure that I would never consider purchasing a Fenix P1D-CE w/a P4 when the Q5's are just a little more expensive; I am pretty sure that 4sevens could add some insight into this problem. I even hold off on Fenix purchases because I know that there is a newer, brighter light right around the corner... that can't help the sales too much.
Here is why I don't believe that they do not currently or have ever stayed away from the newest and brightest LED's: Surefire has always purchased and used the best bins in their lights and I am certain that they continue to do so. I am pretty sure that the Cree LED's in the E1L, E2L and L1 will continue to get better as the better bins become available the only thing that remains to be seen is whether or not the lights will be come brighter as the better bins are used or if they will get longer running instead.
So to summarize, I believe that Surefire is wise to not advertise the LED's that are used in their lights but to advertise their lights performance. They are slower to market with new lights than I would like, but their business model appears to be innovation, reliability and a very diverse product offering. Oh yeah, innovation is much more than putting the newest LED in a light.