Yeah, I broke down and bought one of these too - a gray BFG edition because Doom! My only AAA flashlights were Betas/Titans, but I'm really enjoying this light. I'm surprised I somehow didn't know about Frelux until last month.
It is smaller than I thought it would be, but pleasantly so, and thinner sits well in the pocket. The fit and finish is really very nice. I wasn't so sure about the reverse clicky switch, but after having played with it I can see why it makes sense. Full, solid press to turn it on; silent, half-press to change modes. Low-Med-High and nothing else, which I appreciate.
I'll echo Burgess above: I wouldn't want to change batteries in the dark or in a hurry. I'm using lithium primaries.
I was initially confused by their web site FAQ, which talks about pre-orders and shipping being months out, but it seems like the products shown as in-stock actually are. I got mine in a few days.
Will it occasionally get EDC rotation? It already has! I like it that much. I used to be a clip fan; no longer since I started to edc a Rotary instead of a Clicky. Thankfully taking the clip off the Frelux is trivial, and a lanyard loop can be ordered instead of the clip (unfortunately the upgrade titanium loop by itself is out-of-stock). It may not permanently replace my Rotary but I will use it. It seems to be very well thought out and the jimping on the BFG version feels great. Tailstand? Check. Anti-roll? Check. Rechargeables (NiMH)? Check. Locally made (USA)? Check. Well done, Frelux.
Seriously why aren't more people talking about these? Availability? Unknown reliability? Too new? I could see a lot of people carrying these who don't want to spend the money on an HDS. I guess there are many good lights out there but for me this one stands out just for the form factor. Yep, diff'rent strokes for all us addicted folks.
I'm looking forward to the Synergy2, and there are apparently social media posts about it, but I don't participate in those sites. I wish they were more active here on CPF.
Oh, and that solid olive green colorway is really tempting...