Use a headset (bluetooth, for more range) and set your cell phone flat on a piece of aluminum foil or on some type of flat, non-ferrous metal (I used to use a pewter plate and have found that flat copper, aluminum and brass plates also work.). That's it. It may not work with all cell phones, but my wife and I did not used to have signals in our houses (when we first met) and this absolutely worked for us. We both used (and still use) Nokia, non-flip phones. No hokus pokus or mythological acounts, here, either--we'd set our phones on the foil (or plate) and see our signal bars go from 0-1 to 3-7, remove the phones and the signal bars go back down. Eventually, Cingular improved the service in both of our areas and we didn't need to do that anymore, but when we needed it, it was miraculous. It worked *every* time. I've reported this on EDCF, a long time ago, I think, and I seem to remember someone reporting that it did not work for them. It may be specific to the position of the phone's internal.
You're right about those stickers, they are definitely bogus!