Thanks for your advice guys. I sm quite appalled thinking about how ignorant people can be about being practical - like carrying a light, and/or s knife. Most result to using their teeth, and their phones to illuminate.
Speaking of which, I usually told them a pricey flashlight is like a pricey car, a timepiece, or a DSLR, or the latest and greatest smartphones. They're expensive for good reasons and you will get what you paid for.
I mean, we can snap pictures using a point-n-shoot or a cameraphone even, but people would still justify getting a DSLR. A Timex would tell you what time it is just as a Panerai would. Like a supercar, A cheap small car can take you from A to B without walking. So it boils down to how fast and reliabiliy did we get there, how accurate the watch is, and how sharp and technical the picture will be taken.
People generally can accept these, but still csn't wrap their heads on a good flashlight that costs way more than the Harbor Freight special.