Just send me the link to the light and I will tell you about how bright it is. These guys could probably tell you as well. The thing is that these lights do lie a lot, but they have some truth to them and if you know enough you can tell. Another thing is, if you don't know all that much about lights, electronics and have time and equipment to mod I would say that they are right and that you should stick to the branded led lights that have warranties and product reviews. I personally just order an led driver with all of my lights and replace the stock one when I get it, this way I will know what I am getting. I also only buy XML emitters as I see all others as a waist of my time. I look at the rest of the light's design to determine what I will use it for. I have a $30 light that I got from DX that will out throw a stock TN31. In case you don't know that is the throw king and it comes with an XML-U2 bin emitter and the one from DX came with a T6 (after performing all of the same modifications to the TN31 it was once again the king of throw). I would actually recommend if you are in to throw or just flashlights in general, just cutting out all of the middle men and going to onestopthrowshop.com and picking one of the three lights that they sell. You will not be disappointed. For the linked light that isn't just a shell I would say that again it will matter what the led is driven at, but whatever that value turns out to be just go to the Cree data sheet and find out for yourself, subtract around 80% for a p60 module and I would say that at max it is getting around the 500lm mark for a short period and then falls down to the 450 range.