It's possible they just used the wrong light for the picture, but if there isn't a little w next to the EZAA it's not a warm.
I have a number of Q35A lights as that is my favorite tint and there is some variability in their tints though...
The EZAAw I have is easily the warmest, while the RRT-0 Q3 I have is the whitest (not blue at all though) and my ST Pro is somewhere between them.