It is the AE light that Battery Junction sells. NRA does this partnership with a lot of manufacturers. They have some NRA marked SureFires as well. One of my local gun shops sells the AE model I think (less NRA marking) and if it is the same it is a pretty good unit. Check the forums for the AE HID light.
You will pay more at the NRA store but the profits do go to help support the Second Amendment. And ticks off the anti hunters.