I've owned two. I got my first one from Home Depot, shortly after Black Friday a few years ago. HD loads up on these and other stocking stuffers like LED headlamps, flashlights, tire gauges, multitools, etc. for Black Friday. Their prices are decent but as the weeks go after Black Firday, HD slashes their prices to get rid of the inventory. I used to live close to a HD so I'd watch the prices. I got my Rayovac 2AA Camo for slightly under $10. I've also got both a Leatherman Sidekick and a Leatherman Skeletool for $20 each through HD's Black Friday left-over clearance.
About the Rayovac 2AA itself: It certainly has great performance for the money. However, I cannot recommend keeping one in the car. It's what I did and I believe the heat of the summer damaged the rubber end cap. It started to split despite the flashlight being hardly ever used as it sat in my glove box. While the performance was good, the light was also rather focused and narrow. Good for throw, but not exactly the best all-around light. I contacted Rayovac about the end cap splitting and they covered it with their lifetime warranty. They mailed me a replacement and asked for me to mail back the original. The replacement was a black one but I didn't mind the color. I also noticed it had a different emitter, one that cast a significantly wider beam. The rubber end caps and head appeared to be thicker and better too. The replacement was obviously upgraded to be a better light all around than the original from a few years ago. Despite this, I have put a different light in my glove box and now use the Rayovac as a general purpose flashlight around the house.