You have to pick: longer-than-standard life or brighter-than-standard output. You can't have both. If the output is enough higher than standard to be worthwhile, the lifespan will be enough shorter than standard to be noticeable. If the lifespan is enough longer than normal to be worthwhile, the light output will be enough poorer than standard to be noticeable. So you really have to pick where your priorities lie. In the (North) American market, people's preferences are heavily skewed towards demanding ultra-long bulb life and not caring about light output. In Europe, it's the other way around.
The Osram 70/65w is my favorite H4 in many day-to-day applications; it's a really good bulb. I would probably buy another couple of pairs of those (or however many you can buy for one shipping money) and change them as necessary.