Unless you're gonna take a hike to Pine/Strawberry, (trust me, its in the boonies!) the only place you're going see Gary is at Gun Shows. He really isn't retail at all.
So, yes, I'll give you 98% of gun dealers/stores suck for flashlights, but they also suck for guns too! But, I'd say its no different than the whole retail community for all products!
I'd rather do the research myself on what I'd like to buy using peoples' experiences on forums just like this than go in blind to some retail store and ask a salesman, "What should I buy?" Can you say, "cha-ching?!"
Really, where its at is prices and selection. Throw in service related to order fulfillment and return/exchange management. If its legal for me to buy it over the internet, I prefer it. I rarely go into brick and mortar stores unless I want to see and touch it first. No crowds, traffic, nor clueless pimply faced teenage salespersons to deal with.