This flashlight is called the "SUPER6", and it is a WIDE-ANGLE floodlight; it does not project a collimated beam like most other LED flashlights. Total emitted flux is probably double that of the EX60 (though I cannot definitively say for sure because I don't have an integrating sphere), but it's in the form of a wide-angle area light; not a well-defined beam. This is an ideal flashlight for walking around woods, fields, and beaches at night, snooping through bushes looking for bugs, rats, or discarded crackpipes at night, or for dumpster diving at night. It should even work as a photographic light for subjects at very close range, as in some kinds of nature photography.
It will not "throw" a beam far downrange, so it's difficult to compare it with normal LED lights. It will probably have a niche following; and isn't a flashlight everybody will want or need. People who go out at night looking for frogs, bugs, and other small critters would love this flashlight. It has the beam characteristics of a fluorescent, but is directional enough to aim it at suspect areas yet not ruin your vision with an intense hotspot.