This flashlight is called the "SUPER6", and it is a WIDE-ANGLE floodlight; it does not project a collimated beam like most other LED flashlights. Total emitted flux is probably double that of the EX60 (though I cannot definitively say for sure because I don't have an integrating sphere), but it's in the form of a wide-angle area light; not a well-defined beam. This is an ideal flashlight for walking around woods, fields, and beaches at night, snooping through bushes looking for bugs, rats, or discarded crackpipes at night, or for dumpster diving at night. It should even work as a photographic light for subjects at very close range, as in some kinds of nature photography.
It will not "throw" a beam far downrange, so it's difficult to compare it with normal LED lights. It will probably have a niche following; and isn't a flashlight everybody will want or need. People who go out at night looking for frogs, bugs, and other small critters would love this flashlight. It has the beam characteristics of a fluorescent, but is directional enough to aim it at suspect areas yet not ruin your vision with an intense hotspot.
We're working on other products right now to supplement the Super6.
For AA information check out www.inretech.com/compare.htm That covers what our testing shows about the AA version. Underdriving LEDs is the way to go. I will try to get a updated version of the AA to Craig next week with a better packaging and a range of fresh batteries for his testing. This product is an adapter for the Mini-MAG AA flashlight. We can probably make an adapter for just about anything, but the Mag Instruments products are so good and so available that it makes a lot of sense to build based on them. The available market for adapters that improve Mag products builds on their already superlative work. That market is larger than the market for products built from the ground up. Additionally, there is a huge advantage to not having to test every part of the light and to fix everthing.
Inretech does not have any affiliation with Mag Instruments. We have been their happy customers for a lot of years.
You show LED efficiency as 98%. The most efficient LEDs in existence are approximately 22-28% efficient at converting electrical energy into light. In general, LEDs compare well to a properly-driven (hot running) halogen in overall efficiency, but that is slowly rising. 25 lumens per watt is about tops for white LEDs; some colors can go considerably higher.