I thought these weren't using that new flip chip faceted die, even though it would seem that Cree has a scaled up version the size of the ez1400 xpg die. I was wondering if anybody was gonna guess that Cree had made some sort of breakthrough in standard plane InGaN quality without having to move to non-polar nitride substrates, or that perhaps Cree has built some secret space station in outer earth orbit where they grow secret, massive, m-plane substrates.
Also, Cree has textured the light extraction layer for a long time. Flipping the chip means more material between the active layer and the surface of the chip, meaning easier to get internal reflections at weird angles, mandating some larger "texture" to reduce the incident angle of these very acute light rays and allow them to be projected more forward. You'll notice that the active layer is now at the bottom of the chip. And Philips made flip chips a while ago. I'm glad Cree has found a way to do so with their (imo) superior dice.
Also, here's a link to a pdf about the xp-c, this teardown was done back in 08, IIRC:
http://www.systemplus.fr/plaquettes/MuAnalysis/Cree-XLAMP-LED-Lamp-Teardown-Report-short-version.pdf You can see the texturing on some of the pics at the bottom.