I don't expect the price to drop to lower than $6/4pack for them myself as you don't see the name brands pricing alkalines anywhere near as cheap as the generics are pricing them. I would almost consider price fixing on alkalines between duracell and energizer with rayovac slightly cheaper.Finally, I know that everyone thinks that the cost of these batteries are artificially elevated in North America because Energizer has a lock on the market. Well, don't expect prices to drop much when the Energizer patents run out. These are inherently much more expensive batteries to make than alkaline cells. I have heard that the separator in a AA Energizer cell costs more than an entire alkaline AA cell, and I believe it.
Cheers,
BG