voodoogreg
Flashlight Enthusiast
As new as I am to the upper end flashlight world (I think I joined this forum in early spring) I read about far too many legal battle's that do seem be "future profit line" motivated, I don't understand the buisness model.I know from musical equipment manufactor's that defending in court is more expensive then most R&D. using m@g as an example,(since this is a multi "LED" battle, and M@g doesn't even offer one LED light) the company is rolling in money, I am postively certain that using there capital to hire crack talent to design a product, let's say a solitaire LED that uses the newest brightest LED's we keep hearing about, with a regulation circuit riveling the best of any other, a engineer specializing in micro electronics, to shrink the whole circuit down to just barely bigger then the battery,
they could have a magnificent keychain LED light.
And with there massive sales base, (i think i can go anywhere and get a m@g product, even grocery stores) there is no way a suit to block 2000 lost sales to brand X is going to be more profitable then what the general wal-mart crowd who buys 99% of these lights will ringup in sales in a yr?
The article someone linked up about Mr m@g had stated enormous dollar amount's for litigation, a third of those legal cost's diverted to R&D for this new light would be a much more profitable venture then hiring legal and investigation teams that wait for the newest AA light copy to come off the dock's.(which i have heard M@G actually does)
business wise, its a no brainer and sometimes all this legal knee capping has turned around on some companies, you can only beat on competition so much before someone finds a chink in the armor, like tax's, labor,contracting etc, that end up being far more a finacial burden then litigation. VDG
they could have a magnificent keychain LED light.
And with there massive sales base, (i think i can go anywhere and get a m@g product, even grocery stores) there is no way a suit to block 2000 lost sales to brand X is going to be more profitable then what the general wal-mart crowd who buys 99% of these lights will ringup in sales in a yr?
The article someone linked up about Mr m@g had stated enormous dollar amount's for litigation, a third of those legal cost's diverted to R&D for this new light would be a much more profitable venture then hiring legal and investigation teams that wait for the newest AA light copy to come off the dock's.(which i have heard M@G actually does)
business wise, its a no brainer and sometimes all this legal knee capping has turned around on some companies, you can only beat on competition so much before someone finds a chink in the armor, like tax's, labor,contracting etc, that end up being far more a finacial burden then litigation. VDG