Never, ever touch the reflector with anything at all. The reflective coating is VERY delicate and ANY contact will ruin it, you may not notice anything at first after wiping it, but when you turn the light on, you'll see a haze of tiny scratches on the reflector which cannot be fixed. A few specks of dust will not affect the reflector's performance at all, better to just leave it.
Also, whenever I disassemble my lights to change pills/reflectors, I first close all my windows and turn the fan off so the air is still. This will greatly minimise the number of dust partcles flying around and getting on the reflector, (to as few as just 1 or two specks, sometimes none at all :thumbsup

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As for the o-ring, here's how:
1. Lay the o-ring on the groove in the head as best as you can (no need to get it all the way in as it won't).
2. Place the lens on top and screw the reflector on until it exerts slight pressure on the lens (and o-ring).
3. Run a fingernail around the gap between the lens and head to push the o-ring into the groove. As it goes in, screw the reflector further down to hold it in place, then tighten the reflector all the way down.