Technology Associates (techass.com) Zzz...lite or Zzz...flame sounds about right.
I cannot tell you about how many bad movie scenes this thread reminds me. However, this type of "atmosphere" is definitely geared more toward the young 20-ish crowd. Women with more maturity will roll their eyes at the likes and unless that's the attitude you were going for, stuff like this isn't going to contribute toward the desired results, and while "cheesy" might not be the exact word I'm looking for, it does end up at the top of the list of descriptors. "Geek" and "nerdy" also float near the top of the list. I suspect many and somewhat more adult females of the species would freely and willingly contribute the words "laughable" and "loser."
But concepts like this do sometimes lead to the appropriate mood, most often after about four bottles of wine. However, that (the four bottles of wine) tends to defeat the purpose and becomes somewhat anticlimactic. Some women do like wine and "cheese" though. The matter of finding a balance between the two can be a treacherous and slippery slope which is best left to the more experienced. A single wrong move with this approach could become a single, wrong move which involves a lot more "single" than you might want.
The setting would be important as well. I'd rate the chances of "failure to launch" equally high for the typical messy dorm room of today and the proverbial "bachelor pad" a la Playboy magazine, circa 1961.
We need more research.