The 9 LED light would produce a blue-tinted ~20 lumen flood that would give you a wide swath of light for about 20 feet.
The Fenix has a nicely balanced beam which is a good mix of flood and throw at 135 lumens.
So the Fenix is roughly seven times brighter, with many times more throw. Plus the no-name light appears to be powered by 3xAAAs, which is very poor engineering/power density, I would expect maybe a few hours of runtime at best. Fenix is known for their efficiency, and with 2xAA cells, the L2D has no problem doing 2+ days on low.