The Costco in Plano, TX (west Plano store) had these last Friday. I looked at them and could not conclude what they really were - although I agree they must be NiMH "hybrids".
Their monthly mailout coupon book arrived at my house Saturday, and the current Eneloop package goes on sale with a $9 off coupon beginning Monday 11/17.
That will put the price of the Eneloop kit (8xAA, 2xAAA and a two channel wall charger) at about the same price as this mystery ROV deal.
Think I'll stick with the Eneloops. I have still have a few non-LSD Duracell and Energizer NiMH in various devices (GPS, camera, radio) and I want to go with LSD all the way, with a few spares. I'll have about 50 AA and AAA's total, and I got a Maha C9000 charger early this year - nothing but good experiences with this battery and charger combo.