There are many new developments in Lithium Ion batteries in all aspects of their components. It is too early to say which will prevail in different areas. Having adequate capitalization, reliable production, effective cost, purchase contracts, public demand, distribution channels, marketed product lines, etc. etc. are likely more important than which brand has slightly better energy/power/weight densities.
Having electric vehicle contracts with major automakers or military suppliers will move one brand forward. The consumer cylindrical (i.e. AA, 18650, etc.) battery demand is a whole other set of markets that is dominated by Energizer, Duracel, Rayovac, Panasonic, Sony, Kodak, Sanyo, etc. They will decide which Li-Ion technology they want.