Titanium a marketing gimmick?

andrewwynn

Flashlight Enthusiast
Joined
Apr 28, 2004
Messages
3,763
Location
Racine, WI USA
hype.. just a take-off on the titanium credit card.. since they ran out of precious metals and not too many people would understand the 'californium' credit card (far as i know the most expensive element to produce... ludicrous cost.. hundreds of thousands of dollars per milligram at least... lasts like 2.5minutes)... when 'everybody' had a gold card they made a 'platinum card'... i had the amex platinum when they first came out... some serious purchasing power... but whoa.. paying off that $28,000 in 30 days was fun... after platinum the marketing 'geniuses' and the quotes are most certainly required decided that titanium was more valuable that platinum? It's most certainly stronger.

So.. in the hype are they trying to say 'stronger' batteries? not exactly sure.. i think it's just supposed to... like the CC.. be the 'next better thing' since gold... if duracell has copper.. energizer can skip gold and go right to titanium.

-awr
 
Top