Well.......Honda, Toyota is good & reliable, but pple still go for Mercedes, BMW even though they cost a lot more. There are so many factors such as quality and workmanship, warranty support, etc that make pple go for them.
Not to mention, if I got lots of $$$, I will want to collect most of the Surefire models too.
Different pple got different taste.......tat's why they are so many types, makes, models of lights.