Well, I have 4 2C Mags with LEDs. One is an SMJLED PR, one is currently a stock Craftsman Variable Power LED, one is a 2 Cell MagLED, and one is a UW0J with an nFlex and a McGizmo 27L reflector. These are listed in order of brightness. Of course, the UW0J/nFlex/27L is my favorite and certainly my most used, but honestly I'm pretty impressed with that Craftsman bulb. It runs pretty cool and looks like it will be SUPER easy to mod with a Cree or SSC. It runs from 1.5 - 8 volts so is more versatile than the dimmer SMJLED or the brighter MagLED.
If you aren't looking for max brightness and want a balance of runtime and output, for my money, the Craftsman is the best choice right now. It will be interesting to see how the 2-3 cell Terra Cree module will turn out. Hopefully they will go for reasonable brightness and good runtime rather than ultimate brightness.
As for flood, you can sputter your own reflector using clear spray paint. Just search for the word sputter. If you barely touch the spray button, you can get a heavier sputter or if you fully press the button and do a couple coats, you can achieve a lighter sputter effect. The more sputter, the wider the hotspot but the less the throw. I prefer the heavier sputter myself but that will depend on your application.