I bought one of these about 3 months ago. It's in my drawer now. I like the looks of the packaging, although it's really longer than it needs to be. It is really bright (brighter than either of my ARC AAA's), but I would expect it to fade quickly since it is direct drive off the pair of 2016 batteries inside. The reason I haven't got it to that point is the switch. It is a "press to light" kind of switch. I find my thumb gets tired quickly. It would probably be suitable for finding a keyhole or providing brief light in a dark place, but I like the Photons and Photon knockoffs better because I can turn them on and leave them on for whatever task for which I'm needing light.
The good news is that this was only $3.99 at my local supermarket (Tom Thumb, owned by Safeway I think).
Bottom line for me, it's attractive, but I wouldn't buy another.
Mark