I got mine today; In general I don't like it. The physical design is nice, aesthetic design good, size is smallest possible, rotational force OK, rotation degrees between off/low/high good, and the magnet is useful. However the beam is just too floody for general use. I fully realize the design intent is a flood beam, but it's too extreme. It seems no more directional than a bare emitter in empty space. By contrast even flood-oriented lights like the Surefire T1A are more generally useful. I had a CR2 ION, which was a very floody beam -- this is much floodier than that.
If you want a highly specific light usable at two feet distance or less, it is OK for that. If you want to see anything more than five feet away, you'll need another light. There is a spectrum of beam designs between flood and throw. Obviously for close up work a more floody beam acceptable. However the beam design on the Atom is so extreme toward the flood end, it makes it a niche-use light.
To give a specific example, my 60 lumen Surefire T1A has roughly equal utility at a 1 foot distance as the Atom AL. However at a range of 10 feet, the 60 lumen T1A works much better than the 110 lumen Atom AL. That is the problem with a highly specific beam design.
If you want a light to clip inside a computer chassis while you work on it (as shown in the video) it is OK for that. If you want a general purpose EDC light, this isn't it.