Ok, I've been looking at CPF for a few years, signed up a while back, but never posted anything. Just signed up again because I saw this posting, and had to comment. For all the people bashing Dark Ops, and Hellfighter flashlights, it sounds like you're not all speaking from personal experience, but from hearsay. I've been a flashlight collector for a few years, and have over 700 lights in my collection. I have four Hellfighter flashlights, the X-4, X-8, X-15, and X-21. The original question on this thread was about the quality of the Hellfighter flashlights themselves, not the marketing from the company. So, here's an apples to apples comparison. The original Surefire 6P compared to the Hellfighter X-4. Size comparison (which seems to be a major sticking point for some people) they are almost identical. The head on the X-4 is just a little smaller in diameter. The only thing that makes the X-4 bigger, is the rubber switch cover sticking out from the clicky tail switch compared to the original 6P momentary switch. Other than those two things, they are almost identical in size. The 6P has a constant beam where the X-4 has a focusable beam. Advantage; X-4. The 6P has slightly more light output than the X-4. Advantage; 6P. The X-4 weighs just a tiny bit more than the 6P, but it's a negligable amount. Price; X-4 $34.95, 6P about $60. Advantage; X-4. When comparing apples to apples, it seems to me that Hellfighter is not overpriced, or bulky, or heavy compared to Surefire as many posts in this thread state. Now lets compare the newer model Surefire 6P to the Hellfighter X-8. Size; The X-8 head is about a half inch longer than the 6P head to protect the lens from damage and a little bigger in diameter because of the thickness of the aluminum. This does not (to me) make the light big, bulky, or heavy. IMHO advantage, X-8. X-8 head, crenelated bezel that does not interfere with the beam pattern. 6P flat bezel. Advantage; X-8. Brightness. Out of the box comparison, almost identical with the exception of the iridium coating on the X-8's lens. If you don't like this coating, or the color rendition, you can get a replacement lens for a 6P and it fits. The reason for this coating is for cutting through smoke, and I've also found that it helps penetrate deeper into murky water. The lens is personal preference for your use. No advantage. Weight; The X-8 does weigh a couple ounces more, but not really enough to notice. No advantage. Build quality; While this is really quite close, I have to give the advantage to the X-8 for thicker material making it an obviously tougher light. Price; 6P, about $60. X-8, about $50. Advantage; X-8. When comparing apples to apples, the Hellfighter flashlights have a definate advantage over comparable Surefire lights. More to come later.