Looks a lot like a rebrand of this...
http://www.microcenter.com/single_product_results.phtml?product_id=0275488
...(Pics Omitted)
-15L
-5-6 hour run times off alkaline
-Horrid failure prone reverse clicky
-Good regulation
-Smooth floody beam
-plastic lens/reflector
-no water resistance
-purple color tint
I have had 2/3 of these lights fail, in total $18 to get one good light. IMHO your $$$ is better spent on an E01, Gerber tempo or SL Microstream. Lighthound sells the streamlight nano for $5.99, IMHO thats a better deal.
Although $5 for a pair seems tempting, assuming you can get one of them to work.
I was by Microcenter today and stopped in and found the light Kramer5150 reviewed above. Luckily, some were not in blister packs, so I could handle them. I dropped in the Energizer lithium from my 1AA EDC to shine this cheapy around the store, test the clicky, etc. The light seems dim for only 5-6 hr off an alkaline...and purple, as Kramer said, and the threading did, in fact, suck. The body is thin Al and the price was $6.99. They came in black and a bright blue body color. The display said "Inland Ultrabright 1 LED", but no flashlights come up when I Google that.
These 'open', handleable lights did not have the keychain lanyard like the Home Depot lights show, but the Micro Center also had the same light, blister packed, with the keychain.
Soooo, bottom line, after looking closely at these little beamers, I wouldn't buy one for $6.99...but I might spring to the 2-for-$4.97 at Home Depot,
IF they have them in the store, where I can test'em in the parking lot right after I buy them. My local HD, this AM, was unsure-to-doubtful if these lights would actually be available in the store during the Black Friday sale...I'll have to go there and check.